M4A - Marketing 4 Artists

Europe's rich cultural heritage is part of European identity, contributing to wellbeing and development of intercultural dialogue in the daily life of the Union's citizens. The cultural and creative sectors contribute to the Union's economic development, generating jobs and growth, and are thus key for Europe's future.

However, the cultural sector is facing a number of challenges because of the increased competition, the digital shift and a limited transnational circulation of works. In addition, the lack of attention to Entrepreneurship Education in the field of arts and humanities it’s heavily affecting the chance of success of European artists.

Marketing 4 Artists (M4A) has been funded to adapt vocational education to the labor market needs, increasing the attractiveness of the art curricula in the VET field and providing to art students the necessary marketing skills, with the final aim to empower their future professional career.