M4A develops a learning module divided into 4 Didactic Units & Didactic Unit 5 for practical work. The project creates an additional Didactic Unit 0 addressed only to the teachers, in order to train them with the basic general marketing Knowledge & Skills that they need to acquire for becoming able to teach to students. Didactic Units 1-4 are elaborated as teaching material for art students that teachers can use during their lessons. Contents are based on the State-Of-Art Transnational Report.

To conclude, M4A realizes the Recommendation Policy, written following the structure of a policy recommendation, that basically represents a process of problem solving. It is needed in order to make M4A methodology transferable and therefore used in other European contexts and other schools.