Marketing 4 Artists (M4A) is training content addressed to Art teachers. The objective is to enrich their professionalism with Knowledge & Skills of marketing in the field of Art, with the final aim to train students for a successful professional career in the Cultural and Creative sector, both as employees and/or freelance.
Marketing for Artists (M4A) is an effective solution for the VET schools in the Art field because it increases the attractiveness of the VET system in the Art field.
“Supporting professionals, supporting smaller artistic, cultural and creative structures means bringing cultural and creative ecosystems to the next level, where each artist or cultural professional will find the best possible environment to turn their talent into creations.”
Cit. Viviane Hoffmann, Deputy Director-General European Commission (DG EAC)
To exploit Marketing for Artists around Europe
in order to transfer the methodology and to impact the Art VET schools.