The Marketing 4 Artists (M4A) project held its second transnational project meeting between November 24^th and 25^th in Matera (Italy), hosted by the project partner Consorzio Materahub – Industrie Culturali e Creative.

Jago, an Italian sculptor born in Frosinone (1987), is a great example of how to do marketing for artists. Jago is an excellent example of a good web marketing strategy by using all the e-tools available on the web, from the web-site to the social media, to promote himself (the so-called self-promotion).

After the meeting in Helsinki (Finland), the project partners started working on the content for the “Marketing for Artists - Training Course”.
Education In Progress SPAIN is in charge of developing Unit 3 “Design of promotional services, marketing plan and communication strategy for artistic and cultural goods and services”.

A group of teachers from Liceo Statale “Vito Capialbi” from Vibo Valentia, located in the Italian Region of Calabria, participated in the Training Course “Marketing 4Artists” in Palma de Mallorca thanks to the European Program Erasmus Plus.

In a general sense, art is any human activity that draws on emotions and intellect to create works that have aesthetic characteristics.